After 9 years of selective breeding we are hosting our Inaugural Production sale:




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Addendum to catalogue for group Lots:      Pregnancies and Descriptions



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Click here for Wagyu Beef Video


A big thank you to our President Dr. Fanie Steyn, Mr Brandon Leer our auctioneer and the CEO of Wagyu SA Dr. Michael Bradfield for the confidence you have in our Company. Looking forward to meet you all at the auction.





Watch Video – Beyond Beef Wagyu Auction Invite 9 Feb 2018








    Kyk na die Video – Beyond Beef Veilings uitnodiging – Michiel    






Click on the links below to look at the facility in Frankfort that will host our Production Sale:






Watch this Youtube video on the RAC facility









Watch the 2nd Video on this fantastic Facility






Come and enjoy the day with us at the top Auction Venue in South Africa – This will be an authentic Wagyu experience with a great guest speaker – Jordan Beeman (President of Heartbrand Beef in the US).

He will have a 15 minute slot where he will enlighten us more about the unique Akaushi breed: Here are some of the discussion points on that day:

  • HeartBrand’s fully integrated supply chain.
  • Meat potential of Akaushi Beef on F1 cross (Their A4 program)
  • Akaushi Full blood cattle herd and numbers in feedlot
  • Weekly cattle numbers processed and average marble scores attained.
  • Current local and export markets.
  • Future of Akaushi
  • HB Africa genetics and availability


We have always believed that the cattle we offer on our first production sale should be progeny tested.  We have been collecting data for the past 3 years and will continue to do so. The older Fullblood bulls are linked to actual carcass data and the cows are sold with their statistics on embryo production capabilities.

We are a vertically integrated Wagyu Meat Company and understand that the inherent value of these animals are crucially linked to

  • meat quality of their progeny and
  • the cost of production of these carcasses

This offering can form part or become the nucleus of any breeding operation –  “Predictability you can count on”



Friday – 9 Feb 2018


11h00 – Registration


14h00 – Auction Starts


Royal Auction Centre @ Frankfort



Summary of our Offering

Full Blood Bulls:
 7 x 2015 FB Akaushi Bulls
 4 x 2015 FB Composite Bulls
 6 x 2011/12 FB Black Japanese Bulls
Full Blood Cows and Heifers:
  8 x 2011/12 FB Black Japanese Cows
  7 x 2015 FB Composite Heifers
  5 x 2015 FB Akaushi Heifers
From our Pure Bred Herd:
20 x Far pregnant 2014/15 F1 Heifers
10 x 3 in1 Pregnant 2013/14 F1 Cows with F2 heifer calves.
10 x 2013/14 F1 Cows with F2 bull calves.
20 x Pregnant 2013/14 F1 cows
20 x Dragtige 2016 F1 heifers (Top 10% of group)
60 x Open 2016 F1 heifers
 2 x Red 2016 F1 heifers (Raindance Registered Angus Cow x Thambo)
 2 x Red 2017  F2 Akaushi heifers
10 x Black F2 heifers
Custom Design Genetics Packages on sale:
70 x Full-blood Black Japanese Custom Designed Embryo packages
70 x Full-blood Akaushi Custom Designed Embryo packages
240 x Full-blood Composite Custom Designed Embryo packages
Various semen combinations available from top World K’s and Heartbrand carcass proven sires.

 Total of 55 Lots consisting of 209 Animals